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Cancel the Apple iTunes TV rentals

The company introduced the possibility to rent certain episodes of the television programmes of the 0.99 for each of the last in September rejiggered Apple TV together.


AllThingsD offers Apple spokesman as saying, "iTunes customers are shown in their power to respect, to buy TV shows."


Earlier this month that have been added to the Apple TV, iTunes offers the iCloud. This gives users the ability to download the purchased TV content to their iOS devices with Mac and PC computers and the power of the Apple-television. This is first of all, the need for negating rentals.


News Corp. and Disney had only two players to go to the iTunes TV rental trend and we are not surprised, that the concept could not get the traction unit. When all of the difference between $ 0.99 and 1.99 is already low, especially when the $ 1.99 product users to rewatch the contents of the other devices whenever they want.


Amazon.com offers the rent of its Instant Video on TV-program. Some programs, such as the classic HBO series Oz, priced only 60 cents less than the purchase price is episode episodes on iTunes.


Never rent a TV show from iTunes? What do you think of the Apple spirit and focus on purchases? Let us know what interests you.

Facebook kills off its competitors are treated, you set the Groupon


Facebook has decided to Facebook, its four-month-old Groupon rival shut down.


"Deals with the four months after the end of our testing, we've processed product in the coming weeks," Facebook said in a statement to Reuters.


The product that started late in April, an attempt was made to import the popular daily deals with the phenomenon of Facebook is the 750 + million users. San Francisco, Austin, Dallas, Atlanta and San Diego, but it rolled out a quickly to other cities.


Daily deals on the market must become more competitive over the past few months, and many are questioning the entire business model on the basis of the origin is questionable sales data.


"We believe there is a lot of power in the social approach to driving people to local firms," Facebook said in a statement. "We have learned a lot in our tests, and we continue to assess, to serve the best local businesses (the"). " We have reached on Facebook for more information.

5 tips for sparking online grassroots movement

"Social Action" will be easy for those who understand the value of the service to make the world a better place, despite devoting itself to the challenges and helping others. The trick is to turn on the personal motivation and impactful movement area. Grassroots communities are a way to get actionable under the success, even in the limited budgets, and resources.


The Organization must be complemented by education and training are focused on creating a safe space for students to collaborate and share, inspire, build relationships, cause and start conversations around the station. Only three months, the organization called for a grassroots community to collect 6,238 Books New Orleans schools and to contribute to the development of more than $ America to teach and the SA in the years of the Denver training programs.


It is that you do not have the effect of the evidence to be a millionaire. To take an idea and ignite business is easier than ever. Thousands and thousands of people have the leverage effect of community social network sites via the power to create public support. Here are five tips for sparking your own grassroots movement online.


Many of us may start a problem based on the objective of the campaign, we are talking about. However, the people will be drawn up according to the story. Build emotional connection to your audience by dividing the actual life of the person and the true story of the battle.


By combining simple facts and feelings into effective storytelling conveys much more than a 40-page proposal. Through storytelling and the reason for the connection you make to the human audience.


The story can help protect your one-time donation, sells cookies, or the country of the Facebook "like", but you need to hire a passionate group of volunteers, to make it sustainable and scalable. We are all constantly bombarded by requests to participate, so it should be fixed, it is necessary to get your own reason for the initial connection.


The program creates the impetus for the creation of a sustainable and contribute to growth. The campaign to ensure that the volunteer must be greater than the part of the story, and the success of the score by rewarding people for their participation.


Learn about your audience uses a language that allows you to build compelling, it's a good idea to join and support. The grassroots movement is to build something for the long term, the self-sufficient. Enable and reward the biggest evangelists for their participation. They, in turn, allows you to create momentum and spread your message.


Create evangelists, which tell the story, to spread and affect their social graphs with the army. The social web to help you get the massive audience, but dedicated to the community, you can even reach and affect the dissemination of the message.


To build awareness of the cause or campaign, you can also use Facebook, Twitter and YouTube social network social network. Easy for you to contribute to the cause in advance hashtags and shareable content.


Connect the campaign to the hub, which you can send online, which you can then share your music with their social graphs. This construction is similar to the hub and the creation of a "virtual campaign Office" Where all the volunteers at the same time, the status of your messages and build momentum for forward.


Hire your own terms to participate in the work of the people to help build a base support. Participation in several forms, and each dollar of "Like" or push forward the cause of the user's signature. To understand how different people are motivated to broaden your own cause.


The first action is often the most difficult. Would emphasize the low commitment on the part of the activities of the "Mind", "+ 1 20' ing or sharing. These, combined with the rewards can be converted to a passive supporters of more engaged members of the community.


In the middle and a clear call to action is the key to get seriously involved in aid to the next level. Participation in fundraising in addition to the objectives and instruments so as to be visible as part of their outreach so people can easily — and safely — contribute to their own movement.


Brand evangelists is the best way to scale. Volunteer application form for the site, for example, to facilitate the potential supporters to raise their hands. Giving space to experience, find new friends and relations to build long-term support and commitment.


Out clear expectations of what it means to participate in, and what they receive in return. Keep the volunteers of the loop, and share how they have played in the part of the success. Strengthen the bond with the voluntary sharing of photos and videos you have had an impact. Never forget to say "thank you" and "don't be afraid to shout their own appreciation aloud.


Today, the social web provides solutions to make it easy to organize, fundraising and outreach work to anyone. To a successful grassroots movement is also the idea, passion, and ability to inspire others to join you.


What the community is committed to inspire positive change? Let us know in comments below.


The Notification: The author has to be supplemented by training group, which is hosted on Ning, the author's company.


 

On the basis of the MTV audience votes to Get the improved "second screen experience"

Over the past several years, MTV has been designed to offer home viewers an enhanced and interactive experience on the VMA all Access program. In 2009, when Kanye West interrupted Taylor Swift as well, at this time was able to Go Viral more quickly, thanks to MTV: n live Highlight in the web-videos.


Now MTV expands to include desktop, iOS and Android in the VMA all Access-the Live experience.


Viewers can suosikkikanaviesi MTV: n VMA site and the use of different camera angles, live feeds, set up around the event. These profiles include backstagelta, red carpet, paparazzi pit and green room.


MTV is also imported into the back of the popular Twitter Tracker visualization tool that shows what subjects and topics are most tweeted during the prize presentation.


MTV has been the basis of the votes cast by the Tracker on Twitter is public, and since 2009, the network reported on Mashable they are always surprised about what events and moments to social network. Going into 2010-Awards, brass, MTV is Kanye West will appear in the Taylor Swift creates the most buzz and discussion. Then the meat dress appeared in Lady Gaga and which entered the night most buzzed a moment.


This year's Twitter-Tracker includes a virtual map in the session Hall, so that fans can see the celebrity or artist is tweeting.


Although the VMA all Access-Live-program is designed for network identity prize-the experience, not replace, the MTV by adding clips and unexpected moments almost in real time to the Web site.


Viewers can share these videos on Facebook and Twitter, and embed the clips in your own blog.


This year MTV is to make the website experience for MTV News App [iTunes link], iOS, and MTV News Android [Android market link], as well as the new MTV WatchWith app [iTunes link]. iOS.


Apps also keep users remain in the winners, as they are announced and the winners of the fans can send messages to, or share your thoughts on the network.


A great initiative, all Access Live-program this year is to give viewers a consistent experience, regardless of what device is used. Enhanced features of IOS and the Android uses various camera feeds, Twitter Tracker and clips awards are all part of a connecting these screens and experiences.


Users will be able to live on Sunday, the votes of the members of the public suosikkikanaviesi to harmonise on the basis of the 9 p.m. ET at 28. Tune in, and use a second monitor their offerings?

Google + allows you to override the people [VIDEO]


Is one of the annoying you Google +, but you do not want to resort to prevent him entirely from the profile? Now is the ability to ignore what he is posting Google +.


"Ignoring someone is, in principle, in other words, you will not only not interested in" Google's Olga Wichrowska said Google + Post. "Maybe you don't know them, or perhaps you do not want to see what they share."


Ignoring the user's task to three. First, it removes the "Incoming" the power of his posts. You will see a second, longer notices their activities. And finally, ignoring someone remove him circles. The user is not notified that he is being ignored.


Ignoring is different than the block, though. A person can still view and comment on it if you've ignored him. To prevent him or her to remove his posts on the basis of its own flow, remove and prevent him from seeing any customer circles you post.


In addition, seems to be a part of Google's initiative to ignore the user profiles and information about in greater detail. Facebook has had to go to the user control, as well as improved. Insurance law recently of its security features, to try to allow users to manage.

38 in the new Digital Media resources are not

Virginia earthquake to get you to your own reading this week? Do not be afraid, Mashable has presented another possibility of digital culture, the poor of the world's rästiin.


And what a week! Experience the top 10 moments of Steve Jobs. Check out the most geeky gadgets back to school. Weigh to the nearest exit from the market, whether or not HP means to the end of the PC era.


And don't forget the second Roundup back next week!

3 Great community Apps

Genius series Spark highlights a unique feature of startups, and it is possible to view the article in the Microsoft BizSpark. If you want to be included in the at startup, see here.

Each weekend a few startups we think Mashable picks building interesting, unique, or niche products.

This week we Turn our attention to the development of the community of startups is the impressive appeal applications.

For example, ShareMyPlaylists, is a music playlist sharing site Spotify users. Givvy is a gift store, which is not possible without the use of gift ideas, and Facebook users ' contributions. And your group of friends and followers of personal LifeKraze taps into the power of various purposes.

As for the--enable-small-little spirit and discover the exciting application and services.

Fast pitch: ShareMyPlaylists.com is to find new music on Spotify playlists.

Genius idea: The playlist generator to auto-create playlists based on the musical taste.

Mashable is taken: Spotify is a music listening experience is divided into the playlist. If you do not want to bother to build your own, or are simply something new, take a Gander ShareMyPlaylists.

ShareMyPlaylists provides community based on give and take on the experience of the playlist. Give your playlists and you'll get the others in turn. The site allows you to search for and examine the playlists in the interest of the playlist generator or Pump out of their own tastes, custom playlist.

You have a lot of music to choose; more than 100 new playlists are loaded on the site on a daily basis. Even a new iPad application to start.

Fast pitch: Givvy is a social shopping application that helps Facebook users find, share, and curatene gifts online.

Genius idea: Gift store, and the Facebook people.

Mashable is taken: Facebook has become the de facto way to keep friends, birthdays, and anniversaries. Givvy is a Facebook application harnesses the specific conference information and marries Facebook friends, and colleagues at the highest level of product recommendations. The end result is a Facebook community entirely from small-scale gift store experience.

Follow the recommendations of the Givvy, which will be a gift to colleagues-highly recommended. Post your own ideas and create gift lists for sharing with friends and family members. You can even shop personality type — perhaps you're in search of the hipster or wine lover gift, for example.

Fast pitch: Motivation Forum, that competitive points system to encourage people of all ages to live actively.

Genius idea: For currently active, positive reinforcement and perks.

Mashable is taken: What you have done? LifeKraze gives a prompt reply to 160 characters. You can also add links, pictures and videos from the Visual evidence. Share your activities and achievements, large or small, and the community to reward points may be distributed in the Kraze — each day about 200 points — if they can find their own impressive feats.

Startup takes a simple approach to motivate users to lead more active lifestyles. Destroy pre-planning logistics related to the objectives, rules, constraints, and — so as to continue strengthening the system for the benefit of the positive — which rewards users for a job well done, such as the followers. Earn enough points and you can cash them to discounts and products, Web site brand partners.

LifeKraze has attracted 1.25 million dollar funding and 20,000 users and 16 brand partners.

Image courtesy of iStockphoto, PLBernier

Supports Microsoft BizSpark serial
Microsoft BizSpark

Genius series Spark highlights a unique feature of startups, and it is possible to view the article in the Microsoft BizSpark, startup program, which allows you to use the three-year, the latest Microsoft development tools, as well as investors and business incubators nationwide to connect to the network. Does not tell us about the costs, so if your business is privately owned, less than three years old, and a turnover of less than $ 1 million in the U.S., you can subscribe to today.

Listen and Spin, Turntable Mashable's. FM mode Miles with Jones and Mike Notar

If you're not familiar with Turntable. fm, get ready for the litany of bouncing characters Start haunting your dreams. The startup, which is still in beta, is from Stickybits group and is similar to the (musical), an AOL chat room does not, in principle, the old — user-created, browser-based chat and listening rooms, where the "DJ" (aka you and others) can play the songs, how to vote "lame" or "Oy" these songs are on the point of collection, a list of good tunes, and to discuss other details pane. You can select the songs in your library, or download the MediaNet-. Unfortunately, the site is no longer open to all outside the u.s., due to the turntable's efforts to postpone the DMCA compliant.


 

NYC evacuation zone? Please enter your email address to find out

In preparation for Hurricane Irene of New York City Mayor Michael Bloomberg ordered a mandatory evacuation, flooding five of New York County (area A) areas Friday afternoon. The official evacuation deadline has been set for 5 p.m. ET Saturday, residents are asked to move, but before the New York City on Saturday at shut down the transit.

Do you want to know if you are in the evacuation zone? In the address bar at the top courtesy of WYNC "Zoom" box.

Hurricane Irene: 7 devices Help you ride out the storm


Planning to ride out Hurricane Irene this weekend? At the very least, should you prepare is inconvenienced, but you do not need to go back to the stone age.


While we are sitting on store purchases with the batteries people and swamped the emergency gear, you can get lucky and Find these handy items to make your life easier so you can wait out the storm, keep track of it during the onslaught really only work with it and Stay safe and good luck!.

View a slide show» Eton NSP500B Soulra XL this Sound System of great-sounding Sun boombox (we have one here for testing purposes) with a large solar panel charges the iPhone and the iPod and can juice up the iPhone and iPod Touch at the same time. It is 250 euros. To find this small 7-inch TV-RCA ($ 60), Wal-Mart, it allows you to keep tabs on the approach of the storm, the rental, you will see the local TV station, weather maps and updates. Remember, you have a good DTV reception in your area--Check that at the AntennaWeb. This $ 150 Duracell Powerpack 600-the battery may have just enough power to keep us running for the refrigerator and at the same time, it has AM/FM radio with Weather bands stay clear of the future, and informed. After the expiration of the drama of the storm, it would be great if you want to jumpstart the car around. This small flashlight Jarry size-flashlight is powerful LED crank 50 lumens lumens of three hours or 6 hours for one of the AA battery $ 70 38 icon Rogue-1 you will not be fooled. Only 4.5 cm long, with its tailcap switch allows you to quickly enable and select the brightness. We have one of these, and group travel, you can match it to a folder, and the construction of the futuristic look. Eton Axis Hand-Powered cell phone charger with USB device safety Home run off batteries, you can use the example of a query, you must have $ 70 for the Eton of the axis of the home network security device USB cellphone charger. Turn the crank for a minute, and it produces enough power for 30 seconds of the call. It will charge most of the Smartphones and USB devices and even has a pocket lamp and monialuekompressiota radio, which will bring you to the AM, FM and Weather bands. All of the American APG3014 generator power generators are going is very difficult to find, but you are looking for, they are worth: $ 200 for all of America APG3014 portable generator is a favorite of users, the consumers search. 1400 Watts, and the crank can surge protectors 2000 watts--enough to keep the fridge (a typical refrigerator-freezer requires approximately 540 Watts) running until power is restored. It works in 9.5 hours a gas tank. Coleman CPX High-Powered LED Mini lantern to be light with this mini lantern, gives you a wealth of lighting in a circle to sit and tell each other ghost stories Hurricane passes through. This $ 30 LED mini Lantern used Coleman n CPX system battery, rechargeable power cartridges, and AAA batteries in use.

What Steve Jobs Apple pension means in the future? [VIDEO]

Technology expert Scott Steinberg is the CEO of high-tech consulting firm TechSavvy Global, and a frequent keynote speaker and media analyst for ABC, CBS and CNN who's covered the field for 400 + outlets from NPR to Rolling Stone. A celebrated author and entrepreneur, he also hosts the video series Gear Up and Game Theory, hailed as "the smartest take on the video game industry."


With Steve Jobs stepping down from the CEO position at Apple, consumers, gadget fans and investors alike are sometimes: How will this affect the direction of what was briefly the world's most valuable company?


We break down what's at stake in the video above.


Leave a question in the comments section below, and we can answer it in our next video episode.

This week, policy and Digital: Super committees and Fake descendants

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Hurricane Irene now has a Twitter account

Do you want to know what's going on Hurricane Irene? Follow him on Twitter. Such as the massive Hurricane heads up the coast, the tweets to be stepped up. But do not worry, Irene's Twitter account status meekly declares, "I do not want to harm someone."


In addition, we also report on the visit to the coast of North Carolina's witty mobile Hurricane irene for an indefinite period of time, is to help people at the same time you, re-tweeting NYC Mayor Office Twitter messages, and generally make themselves useful.


 

Touchanote display of Evernote with Tags NFC life [VIDEO]

Edgy mix of consumers in the NFC, the idea of a $ 55,000 prize winnings and Evernote's fast-growing and well-financed platform support and stand in height, the world's attention to the need to capture a soapbox.

This is the location that the boot Touchanote find themselves winning the Evernote is the developer competition.

The participants and the founder of Hamid Zaidi wowed the judges at the Conference of the Android application which Evernote Trunk to save links to content, Evernote physical NFC tags (see above). Evernote note to create a link to and slap NFC-tag to the object. Then touch the device ID to open the note.

Touchanote, Zaidi, who spoke an exclusive says Mashable post win interview, proffers the right-to-right here, now with respect to the use of NFC technology to consumers.

Much of the noise shall be made in the use of NFC payments, but need not support payments infrastructure and the business is likely to be a further two years, he says. "In the meantime, millions of lonely NFC phone users there are excited about the technology now," said Zaidi. "We want to be the face of the expectations of the consumers ' NFC markets."

Touchanote is like the brain the backup disk: Evernote works on the memory bank and NFC marks a physical place marks the route back to the important data. Instructions or stuck associated objects tags stored passwords, do in practice cases. Tags photo, frames, however, can be called even more memories of a digital photograph of the form.

The application connects to the digital and physical realms in a manner that brings the "second brain trust for all lifetime memories" Visio Evernote CEO Phil in the rewriting.

Touchanote is received by the post-victory at the reception. Start the application, the Android store last Thursday and the users have already been ordered 500 tags — tags in bulk, in containers of 1, 10-25 3 $, $ 10 and $ 20 respectively.

The biggest challenge for the startups, says Zaidi, is enough to demand that third-party tags, provided by the manufacturer. He does not seem to think that the NFC enabled devices for sale in the absence of a work against the company.

"This is the estimation of the market, that the people are ignored," he says, citing the weather, that more than 40 million NFC phones on board this year. "I think that is a huge and empty canvas."

New Apple CEO Tim Cook receives a 383 million dollar stock Bonus — 10 years


Tim Cook, Apple's new CEO is getting hefty payday in return for having the world's most useful for the company's helm.


SEC-Apple has shown that it granted the Cook with 1 million shares of Apple. Today's closing price, $ 383.58 to his new stock is a 383 million dollar.


There is a catch, though. For the Cook in his full bonus on the collection he has to live the next ten years with the company. Half of the shares vest, 24. August 2016, while the other half are already vested in 24. August 2021. Essentially Apple is locked by Tim Cook up the next decade, the most in the hopes that it does not appear in the leadership of the risky changes.


Tim Cook will most likely never reach Steve Jobs has accumulated (he has a value of approximately $ 8.3 billion, thanks to Disney with his large shareholding) in prosperity. But the Cook can be expected to have the multi-million dollar payday or even billion — a decade onwards. This is one of the causes leading to the world's most valuable company time, when it is far to fall.

Hurricane Irene: the search for the NYC evacuation Center, Foursquare

Wall Street Journal is created, the New Yorkers to interact with location-based social media app Foursquare to find the closest to the center of the NYC Hurricane evacuation.


This is a simple yet powerful implementation of Foursquare, letting users zoom in or zoom out of an interactive map, which is found close to the evacuation of the production of the cells in the list. Click the appropriate article number in the left column of the evacuation centers and the map Zooms at the same time, the Center will be displayed exactly placed.


If you live in New York City area and has not yet figured out Where you are in one of the evacuation zones (wake up, is how the Hurricane!), this is an interactive app We embedded, which prompts you to type the address and it will appear in the evacuation of the area and the nearest evacuation center.

Hurricane Irene: social media displays a calm before the Storm [pictures]

Hurricane Irene churns through its way north to points North-Carolina-coast, New York City is ready for the storm and all is quiet. It's like a ghost town.

Although the power of the ice and Smartphone download, we are putting together a gallery of calm before the storm. We have the Hurricane and its effects on the social media perspective, so enjoy your stay.

We continue to grow in the Gallery of entries in the poorly:

This is a live-stream, New York City, the Chelsea Piers overlooking the Hudson River:


Live video uStream

Thanks, Marcus Cohn in the live video feed.

Hurricane Irene makes landfall at Ocracoke Island, Southeast North Carolina:

What is the Lyric "stand for? Ask A Rap Genius

If you're anything like me, may be without seeing the rapper 7 gospel-singing, he has the whole world in his hands, received or were in prison at the time of the reference. No fear. Forty thousand fans are, the rap got you covered.


RAP Genius, a startup founder members Tom Lehman Zechory, Ilan and Mahbod Moghadam (who has also created a Rap-map), is a very hipper, rap song focused on Wikipedia, the free encyclopedia. Members to build a "RapIQ" they add rows to a wide range of meanings, editors review the additions to the resolution, and someone seems to be a rap lyric used in the interpretation of the prodigy.


The site made a quiet debut in 2009. The purpose of the RAP Genius was never to be intelligent and elegant, most people take place as soon as their favorite songs from the scouring pastes lyrics vapid and hideous sites. Instead, the site — is called the Rap Exegesis — was just as guys rap lyric meanings sharing with friends.


Friends told friends, the visitors started leaving comments and founders began, so that the community's financial contribution to the open site. The name was changed to wisdom and the site began to make their own lives.


Two years later, the lyrics of a Rap Genius is a community Where more than 40 000 users in the Identifier on your site and compete in the street below, depending on the brightness of most-accurate landing of more than 250 songs lyrics. The popularity of the site has snowballed, amassing more than 3 million unique visitors in June. Now, the founders sought to turn Rap Genius business — without the ads.


"How can we Translate this cultural phenomena — the place to go, when you search for a song up?," says Zechory. "We want to be the center for the songs."


Musicians have been known to participate through the artist's pages, while others prefer to use aliases. The founders See Rap Genius potential future artists, if they are able to sell concert tickets, interact with the fans and give freebies to those who have come to their lyrics, most of the disciples as a development platform.


"People are obsessed with music and lyrics," Lehman says the site's potential. "The lyrics are, how people interact with, such as music."


Image courtesy of Flickr, Carnoodles

Interact with Lil Wayne's new Video with Your iPhone [VIDEO]

Music-app Shazam has, in collaboration with Vevo to create specific Shazam Lil Wayne a new video, TV-enhanced version of the Love (that is).


Newly 32 million dollars to expand the Shazam highlighted its efforts in creating the content of the package in the interactive television ads. Weezy is a new video, love, how is the first music video, which will be included in the Shazam TV.


Users can use Shazam app while watching the video on YouTube or Vevo to Weezy's discography, buy a digital copy of the individual and the competition to see Lil Wayne concert. In addition, users can also view the videos on the iPhone or Android devices after they open the tag.


Music videos are interesting place of Shazam TV sets its sights. Is also a unique experience, in this case, the Shazam can activate through the Vevo, which presumably people are watching online content.


We are fans of it, and we also dig in video. Let us know your thoughts in the comments.

Facebook makes photos larger and faster


Facebook has set up its popular photos app, speed improvements and a new version of the larger images.


"Now, Facebook to share photos is larger (720 pixels to 960 pixels) and load twice as fast, by giving more detailed images to be quickly open" Facebook is Justin Shaffer said in a blog post. "Already downloaded your profile photos also are displayed in this resolution".


In addition, you can increase the size of the photo, Facebook is rolling out a revamped Photo Viewer. The new viewer takes up more screen real estate (since the photos are now larger) and reduce the reserved, so that users can concentrate on the photo and nothing else.


"Lightweight check is now set up a simple white background puts more focus on the photo, and less of the surrounding frame," Shaffer noted.


Facebook rolled out a revamped the interface photos-February lightbox interface and support for Hi-res photos.


Check the photos for the interface, and let us know what interests, if you like the improvements to the comments.

MLB Baseball everywhere: how is communication with the capacity of the digital media

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And the league’s first livestream Internet broadcast of a game occurred on August 26, 2002. Though the Internet certainly had more penetration in 2002 than television did 63 years earlier, at the time the vast majority of Internet users were still on dial-up, and even those on broadband technology, like Cable or DSL, were connecting at just fractions of the bandwidth available to users today.


Over the past 10 seasons, MLB has continued to innovate in the digital space, and is a market leader when it comes to online media. From the successful launch of an impressive suite of mobile apps to the continued improvement of its market-leading MLB.tv service to the continued expansion of the MLB.com property, the league has shown a strong commitment to using digital technology to give fans increased access.


Major League Baseball’s renewed commitment to digital media can really be traced to January 19, 2000, when the 30 Major League Baseball club owners voted unanimously to centralize the league’s digital operations under one company. That lead to the formation of MLB Advanced Media LP (MLBAM) six months later. The company, which is jointly owned by the team owners, manages MLB.com, the team sites for each of the 30 clubs and all of their mobile and multimedia applications.


One of the unique decisions the new company made early on was to run their flagship properties — the team sites and MLB.com, which launched under MLBAM on Opening Day, 2001 (fun fact: MLB had to secure the MLB.com domain name from their own lawyers) — as editorial destinations, rather than marketing or promotional vehicles. Each team site has a beat writer who covers his team much like any other member of the press corps.


“We have the most journalists and editors covering baseball of any media outlet in the world and all have brought with them a wealth of experience and expertise as news reporters,” explained Matthew Gould, vice president of corporate communications at MLBAM. “Our beat reporters work under the same guidelines as every local beat reporter, establishing professional relationships and credibility with sources and readers, with the ultimate goal of providing comprehensive, accurate coverage of their respective clubs.”


Gould credits MLB commissioner Bud Selig with the editorial vision behind MLB.com. According to Gould, Selig and the league realized early on that digital media could add tremendous value for the teams, but that it only worked if content was original and compelling to fans. “Commissioner Selig, from the outset, insisted the websites not merely serve as a marketing tool for the industry, and the key to that was establishing editorial independence that allowed us to write what we wanted, when we wanted,” says Gould.


That strategy seems to have paid off — MLB.com now averages 10 million visitors per day and 120 million pageviews per day.


Starting in 2002, MLB began broadcasting livestreams of games over the Internet. The technology was rudimentary at first — 280k streams without much in the way of extras — but has grown up considerably over the past decade. MLB currently serves up 9 million video streams each day, including 1 million live streams. Additionally, they have 2 million paid subscribers to MLB.tv and their At Bat mobile apps (which also stream video).


For many professional sports leagues, complicated television rights or fears that Internet streaming would eat into lucrative TV broadcasts have hampered the availability of Internet streaming. For Major League Baseball, which was able to overcome the complexity of a broadcast rights landscape scattered over 30 local markets, the fears of audience fragmentation have been overblown.


“We’ve learned that wherever you are, you watch on the biggest screen you can,” MLBAM CEO Robert Bowman told The New York Times in 2008. In other words, MLB.tv won’t cut into TV revenue, according to Bowman, because most viewers will opt for TV over their computer or iPhone if the broadcast is available to them.


Gould echoes his boss’s sentiments. “The history of media shows us that no medium ever has died as new technology emerges, going back to terrestrial radio. Every one builds from the other, and they all provide complementary opportunities,” he says. “Our most important objective is to expand the experiences through interactive media so a fan that has a few minutes to watch a live game on-the-go, at work or wherever easily can do so. We have to get it there, get it right and have it ready for them to consume.”


And that’s one of the major keys to MLBAM’s success over the past decade. By embracing new technologies as they’ve appeared (the iPhone in 2008, Android, BlackBerry and the iPad in 2010 and Windows Phone 7 and WebOS this year), MLB has showed a commitment to delivering content to fans where the fans want to consume it.


“Digital technology is huge for leagues. It allows fans to consume events when they want, how they want and with whom they want,” says Gail Sideman, owner of sports publicity and consulting firm Publiside. Sideman notes that Major League Baseball has done a good job of embracing that concept and offering fans the media they want, where they want it.


“Ultimately fans don’t care how they get baseball, they just want to follow it wherever, whenever and however they can,” says Gould.


At its core, MLBAM is a technology company, one that, according to Gould, must stay agile to fulfill its mission of delivering baseball to fans. “We must be flexible and ready to capitalize and build on emerging tech developments, ensuring our fans are at the forefront of these interactive media experiences,” says Gould.


It’s that commitment to innovation and willingness to embrace new technologies before they’ve been proven in the marketplace that has kept Major League Baseball a market leader when it comes to digital. In 2005, for example, MLB launched MLBlogs.com, a community blogging site that now hosts over 12,000 blogs. In 2009 they added Twitter streams in MLB.tv. In 2010 the league jumped on the location bandwagon by adding venue checkins to the At Bat mobile apps and in 2011 they livestreamed spring training games via Facebook. Sometimes the experiments don’t work out — the WebOS app that MLBAM launched on August 8 this year isn’t looking like a great use of resources a few weeks later — but more often, MLB’s constant innovation has paid off.


When MLBAM launched their first iPhone app on July 10, 2008 it was hardly a guarantee that paid iPhone apps would be successful (observers will note that July 10 was also the launch of the iOS App Store itself). That gamble was clearly a smart one. At Bat 2011, the current iteration of the app, has been accessed 265 million times this year and has already surpassed 3 million downloads for the seasons (900,000 ahead of last year’s pace).


What’s next for MLBAM? Hard to say, but Gould indicated that the whatever the future holds, the MLB plans to be ready for it. “We continue to envision a trend towards personal, powerful and portable experiences,” says Gould. We just saw the shift where mobile has become the majority of our web traffic, which happened for the first time this July, and mobile’s share only will become more pronounced moving forward.”


Of course, he noted, things change so fast in the world of digital technology, you never really know what’s coming next.

Why QR codes are for the purpose of this stay at [opinion]

Hamilton Chan is CEO and founder of Paperlinks. With the free Paperlinks iPhone app, featured previously by Apple as the #1 New & Noteworthy app, consumers can scan and view QR code content with a native app experience. Paperlinks also provides a powerful platform for generating QR codes, hosting content and tracking their performance.
If you raise the subject of QR codes among tech early adopters, you are likely to elicit a passionate response. Some people think QR codes, those scanable black and white squares on everything from billboards to product packaging, are on an unstoppable growth trajectory, while skeptics are quick to dismiss them as a fad.
This reaction is common whenever new technology formats or standards are being decided upon. Pundits want to exhibit their knack for predicting the future and stakeholders (of which I am undeniably one) want to make sure their format wins out. The general public, meanwhile, tends to lay in wait for a particular format to show dominance.
QR codes, in particular, make great fodder for debate because the codes are inherently big and ugly. So far, they have not experienced the same popularity in North America as they have enjoyed abroad, in part because many consumers are still getting used to seeing these codes and figuring out what to do with them.
In my opinion, there is little question that these real-world hyperlinks are increasingly going to be part of our reality and everyday life. Although QR codes won’t be the only technological option for hyperlinking in the real world, I believe they’ll soon be recognized as one of the best-suited options to connect items in the physical world to the Internet.
If there is one thing that can be counted on in our technological future, it’s that information will continue to become more widespread, available and relevant. The Internet will expand from a network of computers to a network of everything, with interactivity pre-programmed into nearly every object we use.
There’s no doubt that QR code traction in the U.S. is on the rise. Evidence has been shown in a number of recent market reports, including a study by Mobio Technologies Inc., which reported a 9,840% increase in QR code use for the second quarter of 2011 (compared to the same time last year).
Even a recent annual report from Gartner, a market research firm, puts QR codes on the “slope of enlightenment” when it comes to mainstream adoption of the technology. Further adding to the evidence, comScore reported that in June of this year, more than 14 million Americans scanned a QR code, representing more than 6% of the U.S. mobile population.
It may take some time before we switch to scanning objects for information, but this direct relationship between an object’s online persona and the consumer will ultimately make life easier. Run out of razor blades for your shaver? Scan a real world hyperlink on your can of shaving cream and order more blades.
Despite the mounting evidence that QR codes are here to stay, many skeptics still believe this technology is no more than a shiny new marketing tool with no future. These are the three arguments I’ve seen repeatedly:
QR Codes are just a transient technology: It’s true that there are many alternatives to QR codes and, as our world increasingly becomes interconnected, there will be a variety of technology options for businesses to choose from. This assumes that one technology will take over the market. It’s more likely that a suite of options will be available to businesses and marketers seeking to leverage the mobile web. Different applications will demand different technologies, and no single hyperlinking technology will be suitable for every marketing application. The main advantages of the QR code are cost, simplicity and ease of implementation. QR codes provide no incremental cost to an agency already printing or selling ads. QR codes, however, deliver greater engagement, quantifiability and potential mobile commerce opportunities. Alternate technology options (such as Near Field Communication chips) are still a ways off from being as widespread and accessible as QR codes.More work with little to no payback: Yes, in order to read a QR code, consumers first need to be able to identify what a QR code is and how it works. They then need to download a QR reader app, if they do not already have one, in order to read the code. Once the code is scanned, however, the potential payback for consumers is vast and limited only by one’s imagination. Whether it’s access to exclusive content, deals, promotions or discounts, companies have a number of options to reward their consumers for scanning.It doesn’t solve consumer problems: There are two types of technological innovations: Those that solve consumer pain points in an existing market and those that provide an entirely new approach toward everyday life. QR codes are a new approach that ultimately simplifies the way mobile users can get information. While it’s just as simple to look up information on the mobile web, savvy businesses are realizing that one of the main benefits of a QR code campaign is to provide their mobile customers with instantaneous access to something that is unique and can’t be accessed in another way.
Whether you are a fan or critic of QR codes, one thing is certain: Real world hyperlinks are here to stay. QR codes are just one of the many linking possibilities, but they are popping up everywhere – across all verticals and businesses of all sizes. The popularity of QR codes will continue to gain momentum. Moving forward, the catalyst for their success will ultimately lie in the creative ways they are implemented.
Marketers have the ability to reach their mobile customer base in a way that wasn’t possible before. They need to reward consumers for helping blaze this new trail. The results will be captivating.

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